A Brief History of Online Advertising

A great looking snapshot of the evolution of Online Advertising from humble beginnings in 1993 when Global Network Navigator sold the first clickable online ad to a Silicon Valley based law firm, to the $100 billion a year industry it’s grown to today!

Infographic – The Evolution of Communication

An interesting infographic from Mikogo Online Meetings showing the evolution of communication from our earliest days, when people relied on courier services, pigeons and even drums for communication. In 1940, only 3 people could make calls simultaneously in any one city. Today over 34,000 phone calls are made in the US every second,  over 300… Continue reading Infographic – The Evolution of Communication

How to make money with a blog

This is a great article I found while researching Google AdSense. The author Bob Lotich of Christian PF blogs full time giving readers advice on financial management. In this article, he draws on his own experiences in transitioning from full time work to full time blogging, and gives loads of really useful advice for starting,… Continue reading How to make money with a blog

First Impressions [INFOGRAPHIC]

Have you ever wondered which elements of your website make the biggest impression? The infographic above is based on a recent eye-tracking study conducted by the Missouri University of Science and Technology showing: Where visitor’s eyes go first when viewing your website? Which assets catch your eyes the most? Major findings: First impressions of your… Continue reading First Impressions [INFOGRAPHIC]

Price-comparison apps shaking up traditional retail

Interesting piece in the Age online today discussing the growing use of price comparison mobile phone apps, that allow shoppers to scan the barcode of products in store and get a real-time comparison of prices from competing retailers. This is a development on the growing phenomenon of “Showrooming” – customers inspecting goods in-store and then… Continue reading Price-comparison apps shaking up traditional retail

Five lessons in retail creativity

Another interesting piece in The Age Online featuring 5 lessons in creativity for retailers, drawn from the recent Fast Company 100 most creative people in business list: 1. Bradford Shellhammer – Cofounder & Chief Creative Officer, Fab.com.  His lesson in creativity: envelope every product in a story that enables people to form an emotional attachment… Continue reading Five lessons in retail creativity